FAQ — Ashley Provost Design
Home Staging

FAQ

 

Frequently Asked Questions

Our suggestion is to book a staging date as soon as possible (many realtors book a date as soon as they get a listing). Don't be shy about signing up for our waitlist, as many jobs move around a few times when clients are not ready when expected. Other things that may help us stage earlier: minimize revisions to the proposal, get all needed info to us right away and be sure to communicate all dates when the home is available and ready to stage. Vacant on combo, no contractors present will always be the easiest type of home for us to squeeze into a tight spot.
Unfortunately that is not as easy as it sounds. We do not price by just square footage or number of rooms. We take several factors into consideration such as amount of furniture pieces needed, accessibility, and whether or not the home will be occupied or vacant while staged. Our process is to preview the home, create a design plan and proposal and deliver the bid to you within 3 business days of viewing.
We are not. As a large volume company staging 400-800 homes per year, we believe healthy, happy employees create the most beautiful products. This is why we prioritize a healthy work/life balance for our hardworking team members. We know our service is ultimately about return on investment for you, and we practice what we preach by investing in our team and business for a stronger return which you see in our product.
Because of the amount of homes we stage, we work as a team. This allows us to provide you with faster answers to your questions. Ashley and her counterpart, Meghan, are generally in the field the majority of each day doing preview appointments and working with the staging teams. As they handle the design aspects, the office team handles scheduling, routing, calls, texts, emails and files. Julie and Shelly take care of client communication services. They are the keepers of your files, the calendar goddesses and the liaison between you and the rest of the team. Because they are at a desk, they are able to keep their fingers on the pulse of all jobs and provide faster, more accurate, more thoughtful service to you. They are also in constant contact with Ashley and Meghan in the field, Rosie, our operations manager, who can advise them on routing, Katie, our bookkeeper and Melinda, our Turnkey interior designer.
Full payment is due 7 days PRIOR to installation date. Although your installation is a week away, your staging job has already begun. At one week out, our team begins planning, staffing, routing trucks, tagging furniture, ordering anything we don't have in stock, and briefing our design team on the strategic staging plan. After this point, any change typically requires our team to start over on all of these planning aspects. Also at one week out, it's generally too late for us to substitute another job that day if you cancel or reschedule, resulting in a substantial financial loss for the business. Because of this, we charge at that time.
Scope first, Colors/Surfaces second: Second Following your staging preview appointment, if turnkey is requested we will make recommendations as to the scope of project with your emailed proposal. For instance, we may say paint all interior walls or replace carpet. Once you have reviewed the recommendations and decided which recommendations to do, that's when we bring in our turnkey interior designer to select colors and surfaces. It's important to wait until scope is determined before colors are chosen. This is because if the carpet is replaced, the paint color is X. If the carpet is not replaced, the paint color is Y.

Third Staging Package: Turnkey interior design services are part of our staging package. We are happy to provide the complimentary design hour once the client has contracted with us for staging the home. If the staging is cancelled for any reason, the turnkey interior design time will be invoiced.

Fourth Complimentary Design Hour: We include 1 complimentary design hour with every staging job. The complimentary turnkey hour will be more productive if you know the scope of the project before our designer begins. This allows her to deliver as many color and surface recommendations as possible within the complimentary hour.

Fifth Setting expectations: Additionally as a note for realtors, some sellers can understandably be sensitive to turnkey recommendations, which is another reason why we typically like to have the preview appointment first, understand the situation and all the factors, and prep sellers on expectations, followed by a written scope of project recommendation list. Once sellers have determined scope and decided to invite our designer back to advise on projects they have chosen to do, suggestions may be received more positively.
There are a few reasons why we ask for the house to be unoccupied during that time: Our installation is very much a process of internal trial and error. What you see when you walk into the house in the middle of a job is often not what you would see at the end of the job. This is why our design managers typically allow stagers to work through the full process before making changes, which come at the end and often pull it all together. Best to wait until everything is balanced. We need the time and space to be able to try things. Also, timing/deadlines and safety are contingent upon minimal distractions and control of the job site. In order to do this all in a short time, guarantee completion by a specific time, ensure everyone's safety and think strategically to put your home at the forefront of buyers' minds ahead of the competition, we respectfully need a distraction-free workspace.
Contingent upon availability:

We DO offer occupied staging under the following conditions; We ask that none of our furniture or accessories be used while in your home. We will make sure to keep and incorporate all necessary furniture and personal items needed to be able to still live as comfortable as possible. Occupants must vacate the property for staging installation day only to allow our team to focus on producing a seamlessly interwoven staging presentation for buyers.

If you take a look at our website and social media portfolios, you will notice certain themes which all not-so-coincidentally follow what statistics tell us buyers want: light, bright & open. Additionally, our staging will follow popular and current styles. The staging will often be strategically content neutral to keep focus on the home's architectural features and will typically be somewhat simple in order to achieve mass appeal.
When we stage homes, you are trusting us to present what buyers will respond to. Staging is about making you more money on your home. The truth about staging that a lot of people don't talk about is that you may not like the staging in your home. And that's OK. We hope you like it, but ultimately that's not our primary goal. Our goal, what you hire us for, is making you more money. If it's important to you to choose the items in your staging, we recommend a furniture rental company.
The primary reason is to streamline your experience. If your home is staged beyond the initial contract, our system will send a reminder email to give you an opportunity to cancel the staging before any additional fees accrue. If you choose not to cancel, we automatically bill the monthly rental to your account on file and email you a receipt. Additionally, this process allows us to be organized and offers us security on our end--on average we place $30-$75,000 worth of inventory in each staged home.
Yes. The reason the staging industry standard includes monthly rental fees is because while there may not be labor associated with your particular rental at that particular moment, like all businesses we must continue to stage other homes in order for us to continue to bring income to the business and keep our employees. Without access to the furniture and decor which are currently in your home, we may need to buy more items in order to place in the upcoming staged homes which have contracted with us. Additionally, there are passive costs associated with your rented items, such as warehousing, staff, insurance, maintenance, etc. Like all businesses who rent items to customers from event rentals to car rentals to hotel rooms, time accrued is a factor in our bottom line and is therefore integrated into our client fees.
Actually, you already do! Because our business is made up of 99% jobs referred by realtors, our fees have already factored in volume discounts and are set at the lowest possible rate for our repeat clients. If you're a realtor paying or referring, we appreciate your business and always want to offer you the best possible rate. If you're a homeowner paying, please know your pricing is a result of our relationship with your excellent realtor.
We get it, you're spending money left and right and want to understand why you shouldn't just choose the least expensive stager you can find? While strategic designs will ensure buyers view your home as more valuable, the wrong designs may unfortunately lower their opinion of the home. Factors like proper scale, updated styles and sophisticated color palettes are imperative to communicate a home of value. Quality staging matters. In 2023, our staged homes sold for 20% more per square foot and 40% faster than the average in contra costa county (per MLS records). For every $1 you spend on staging you get a $5.86 return (NAR national statistic), estimated by our realtor clients to be much higher locally.